Partnerships Growth Program
For growth-stage tech companies with real partnerships traction and no operating system to scale it.
The magic is not in the playbook. It is in knowing which one to build.
I help growing tech companies turn partnerships traction into compounding growth, with an operating model built specifically for where they are.
Your partnerships are producing. But nothing is repeatable.
Your team is talented. But everyone is manually holding it together.
You have traction, you're just missing the operating model to scale.
Work with me
Choose the support that matches the moment.
Strategic Partnership Advisory
For CEOs and senior leaders who want a trusted senior partnerships voice in their corner on an ongoing basis.
Coaching
For partnerships operators who are ready to level up, and for companies who want to ensure their entire organization is set up to make partnerships succeed.
Not sure which of these fits? The Partnerships Readiness and Ramp Audit is where most engagements start. 3 weeks, fixed scope, and it ends with a straight answer about what you actually need.
Partnerships Growth Program
A 6+ month structured advisory engagement for growth-stage tech companies that have real partnerships traction but no operating model behind it. I work alongside your team to build the foundation that makes your partner ecosystem scalable, repeatable, and tied to real revenue outcomes. You keep ownership of the execution. I bring the strategy, the structure, and the senior judgment to make sure it holds.
You may be feeling
- You have real partnership wins but nothing is repeatable
- Your partner motion only works because someone is manually holding it together
- You have a small partnerships team but are not sure how to correctly allocate headcount, tools, or resources to get the most out of them
- You have partners, but only a handful are actually producing and the rest are sitting dormant
- You have tried to scale partnerships and it stalled inside the company
- You know partnerships should be driving more revenue but you cannot figure out why it is not
- You are about to make your first or next partnerships hire and are not sure if the timing or the role definition is right
After working together
- Your partner ecosystem runs on a repeatable operating model, not on heroics
- Sales, marketing, product, and finance all know their role in the partnership motion, with shared KPIs and metrics that drive accountability across the team
- You have a clear measurement framework that tells the right story
- Your headcount, tools, and resources are allocated in a way that matches your actual stage and priorities
- Your partnerships function is built to compound, not to be constantly rebuilt
- You have the foundation to build or test into new partnership motions without breaking the whole system
Pricing and Engagement
Engagements are structured to provide dedicated time, senior judgment, and a clear return on investment. Scope and investment are tailored to where you are and what you need to build.
Strategic Partnership Advisory
A monthly advisory retainer for CEOs and senior leaders who want a trusted senior partnerships voice in their corner on an ongoing basis. Two structured calls per month and async support for the decisions and documents that come up in between.
You may be feeling
- You believe partnerships could be a real growth lever but you are not sure how to make it strategic rather than reactive
- Your direct sales and paid acquisition channels are getting more expensive and less predictable
- You have a partnerships motion in place but no senior voice helping you think through what comes next
- Your board or investors are pushing for channel diversification and you are not sure where to start
- You are making decisions about partnerships, hiring, and resource allocation without the multi-year experience needed to understand how all the moving parts work together
- Partnerships keeps getting deprioritized because sales, finance, or product always seems more urgent
After working together
- You have a trusted senior partnerships advisor in your corner who helps you think clearly and act decisively
- Your partnerships motion stays on track even as the business evolves and priorities shift
- You are making better decisions about hiring, tooling, and partner mix because you have an experienced outside lens
- Partnerships has a seat at the table and the language to hold it
- You are looking further ahead, not just reacting to what is in front of you, and thinking through new opportunities and both scrappy and systemic ways of executing on them
Pricing and Engagement
Engagements are structured to provide dedicated time, senior judgment, and a clear return on investment. Scope and investment are tailored to where you are and what you need to build.
Coaching
For partnerships operators who are ready to level up, not just in their craft but in how they lead, navigate their organizations, and think about their careers. And for companies who want to ensure their entire organization is set up to make partnerships succeed.
You may be feeling
- You are good at your job but keep getting pulled into the weeds and are not sure how to position yourself for the next level
- You have real responsibility but limited authority, and getting cross-functional buy-in feels like an uphill battle every time
- You want to build a real strategy and present it confidently to leadership but are not sure where to start
- You are navigating internal politics and are not sure how to make yourself more visible and more bulletproof at the same time
- You are thinking about your career trajectory and are not sure whether to push for a bigger role internally or explore what is next
- Your company has a partnerships function but leadership does not fully understand it, and that lack of alignment is costing you resources and momentum
After working together
- You have a clear strategy you can articulate and defend to your leadership team
- You know how to navigate the internal landscape in a way that builds your visibility and your credibility at the same time
- You understand which KPIs and metrics to measure to make the case for more resources, who to present them to, and the narrative to bring it all together
- You have a career plan that is grounded in where you are, where you want to go, and what it actually takes to get there
- You show up differently in rooms that matter, with more confidence, more clarity, and more senior presence
- You are no longer the only one in the room fighting for partnerships to be taken seriously
- Your leadership team understands what partnerships requires and what it can deliver, and they are aligned around making it succeed
- Your C-suite has had direct conversations with a senior external partnerships leader who has helped hone the strategy, sharpen how success is measured, and surface and address the organizational challenges that are getting in the way
- Your partnerships leader has senior air cover and the organizational support to execute with confidence
- Cross-functional teams are aligned around shared metrics and a common understanding of what success looks like
Pricing and Engagement
Engagements are structured to provide dedicated time, senior judgment, and a clear return on investment. Scope and investment are tailored to where you are and what you need to build.
Need help making the case internally? Use this approval template to get your company to fund it.
Not sure whether coaching is the right call? Take the quiz and find out.
Not sure which is right for you?
Answer a few questions and I'll point you to the one that fits.
What people say after working with me
"Sonya was exceptional. She came to the call with deep expertise, an impressive breadth of knowledge, and an abundance of practical ideas that were immediately applicable to my business. What stood out most was that she didn't just provide high-level strategy—she delivered numerous actionable recommendations that I can begin implementing right away. The conversation was packed with value from start to finish. She was also incredibly generous with her time, making sure my questions were thoroughly addressed and offering insights well beyond what I expected. I'm already working through many of her suggestions and would gladly schedule another session with her in the future. Highly recommended."
Gabriel Gibson
via GrowthMentor
"I can't say enough good things about Sonya. Her feedback was super helpful. She understood my problem, she did research before the call so she knew enough about me and my business to provide some excellent feedback. I highly recommend her and I don't say that often!"
Stewart Gotlieb
via GrowthMentor
"Working with Sonya was a 10/10 experience. She helped me walk through my problems step by step and was incredibly patient throughout the entire process. What I appreciated most was her genuine investment in my success—in our very next call, she was there to celebrate my win with me. I believe she truly helped me with my business and provided the clarity I needed to move forward"
Anthony Christodoulou
via GrowthMentor
"Sonya is bright, upbeat, friendly and driven. She started the session with a lot of energy and enthusiasm, and kept it up throughout. Her suggestions were specific, well-organized, and tailored to my needs. Fun and practical mentor session; will definitely be meeting again!"
Benjy Portnoy
via GrowthMentor